The Luxury Strategy: Break the Rules of Marketing

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build the Luxury Brand. And do the traditional rules of marketing work for luxury brands? ISBN-10: 0060958200 ISBN-13: 978-0060958206. Luxury Affinity Marketing = Strategic Partnering 4. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. New terms like mass-luxury, new. Product DescriptionLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. After graduating from HEC and Sciences Po Paris, I started my career in marketing at Procter & Gamble in France. Identify and Foster Social Networks Branding and Marketing 7. Bastien Vincent, Kapferer Jean-Noël. Tune into Right Marketing Mix and Channel Relationships 5. The Luxury Strategy: Break the Rules of Marketing to Build Luxury. Strategic BrandBuilding: Building, Measuring And Managing Brand Equity. Build towards Relationship Activities 6. While the luxury brand's visual identity is a fairly stable factor, luxury brand advertising is a more dynamic and versatile marketing vehicle.